The first Elmer sculptures to feature in Elmer’s Big Art Parades make their debut at Brand Licensing Europe, London this week.
The public art trails featuring 1.1m tall Elmer sculptures, inspired by one of the most iconic and widely read children’s book series of all time, are being brought to Britain’s towns and cities as part of a new three-year partnership between Andersen Press and creative event producers Wild in Art.
Specially commissioned artists have transformed the first six blank sculptures, which will join hundreds of more sculptures on parades in visually stunning trails of art in 2019, 30 years since Elmer was first brought to life in a book.
Michelle Turton has created the classic Elmer The Patchwork Elephant, an instantly recognisable representation of the world’s most colourful elephant. Hockney designed by Kitty McCall has all the hallmarks of McCall’s bold and colourful style seen in her homeware brand, and is inspired by the paintings of David Hockney.
Born to Stand Out by Charlotte Audrey is a graphic statement that epitomises Elmer, who celebrates differences. Design duo TADO has created Partyphunt, a fun piece in candyfloss colours featuring their characteristic illustrations.
Lois Cordelia has designed Imagination Can Take You Anywhere and she has used shimmering and iridescent paints to emphasise its magical quality. Astronaut by Mik Richardson transforms Elmer with a space suit – this elephant is counting down to take off!
Written and illustrated by celebrated children’s author and artist David McKee, Elmer was published by Andersen Press in 1989 and the brightly coloured patchwork elephant now features in a number of original stories, activity books, toys and on clothing.
The locations for the public art trails, funded by corporate sponsors and raising money for charity will be announced over the next few months.