GoGoHares! 2018


Norwich is set for another GoGo art trail in 2018!

There were gorillas, there were dragons and now ‘Hare’ is the next sculpture!

The team at Break charity, have again partnered up with Wild in Art after the incredible success of the Gorillas in 2013 and Dragons in 2015. The GoGoDragons! were enjoyed by over 500,000 visitors who flocked to the city to see the blaze of dragons amounting to 8 million visiting hours over the 11 week period. 2018 is particularly important for the charity as it is Break’s 50th anniversary and the trail and it’s associated activities will help the Charity celebrate its work with vulnerable children, young people and families since 1968.

Osc-Hare with Jake Humphrey, Break Patron and BT Sport presenter

Osc-Hare with Jake Humphrey, Break Patron and BT Sport presenter

The Hare has been chosen as it is a popular iconic subject for artists and can regularly be seen in the countryside of East Anglia. However this time there will not be just one design, but three!

There will be 50 City sculptures that will form the main trail with a further 15 different sculptures across Norfolk benefiting rural communities, tourist attractions and towns. There will also be an education programme called GoGoCreate, with a target of 150 local organisations including schools, nursery groups and clubs who will decorate their very own young hare or leveret.

The trail will start on Sunday 24th June and run through to Saturday 8th September. The leverets will be joining the main trail on 2nd July and return to their owners after 2nd September. There will be a last chance to see all the large sculptures on 7 – 10th October, after which 50 sculptures will be auctioned off on 11th October, raising valuable funds for Break charity.

With so many iconic locations around our beautiful Medieval City you can be sure to stumble across both of Norwich’s incredible Cathedrals, the Castle, the beautiful cobbled streets, then amble by the river, marvel at the Forum as well as take in any of the buzzing shops and cafes. Beyond Norwich you can take in the coast, lighthouses, a pier, the broads, market towns, stately homes as well as the beautiful countryside where you may indeed see a real hare hiding in a field!

“Wild in Art is delighted to be working with Break on the third of a trilogy of events as part of their 50th anniversary programme in 2018.   We hope that every hare will strike a golden chord with the communities of Norwich, and Norfolk, sponsors and artists to create a very special event to celebrate the charity’s important and invaluable contribution to the region during the last half century.” Sally-Ann Wilkinson, Director.

Hares blank sculptures

To celebrate the 50th anniversary the charity Break would like the trail to be part of a festival of activities and events over the summer of 2018, and project manager Martin Green said ‘we can’t wait to light up Norwich and Norfolk with beautiful creative sculptures which will offer something for everyone, encouraging people to get fit, find out about our charity and enjoy areas of the county they may have never visited.’

GoGoHares is brought to Norwich with the help from supporting partners Aspiration Europe, The Beeston Group, intu Chapelfield and The Norse Group. The trail is also being supported by the: EDP, Norwich Evening news and Mustard TV as their media partners, Ridgeons as their logistics partner and Jarrold as their retail partner.

For more information on the trail and the charity visit gogohares.co.uk and follow @GoGoHares2018 #GGH18 on Facebook, Twitter and Instagram.

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