Great North Snowdogs 2016

Charity Partner: St Oswald’s Hospice Children’s Service


Proving there’s no business like ‘snow’ business, the Great North Snowdogs event bounded into Newcastle and Tyne & Wear in autumn 2016. More than 50 large-scale Snowdog sculptures, inspired by the much-loved, animated short film, ‘The Snowman™ and The Snowdog’  were joined by a pack of little Snowdog sculptures, designed by local school children.

The event was delivered by Wild in Art in partnership with St Oswald’s Hospice Children’s Service. Proceeds from the Snowdogs charity Auction will go towards supporting children with incurable conditions.


Disco Dog by Natalie Guy

Disco Dog by Natalie Guy

Pawsome Auction Result!


In the chilly build-up to the festive season, The Great North Snowdogs 2016 offered ten heart-warming weeks of spectacular entertainment.

Thousands of fans attended the Farewell Event, which brought together all big Snowdogs to Gateshead International Stadium before the grand Auction.

The paw-tastic auction raised a huge total of £259,200 for the Hospice.

Great North Snowdogs auction

© Mark Whitelock Photography



Top-Dog Tips




Snowdogs are one of the newest characters to join the Wild in Art sculpture portfolio! The Great North Snowdogs event is inspired by The Snowman & The Snowdog – the magical sequel to the animated, Raymond Briggs classic film, The Snowman™. St Oswald’s Hospice and Wild in Art worked with Snowdog Enterprises Ltd (A Penguin Random House company) and Channel 4 to make the lovable Snowdog character the centrepiece of its public art trail.

A few of the Snowdogs, such as Winter LillySnowbrador and Disco Dog were completed ahead of schedule to wow the crowds and get everybody excited in the run-up to the event. Disco Dog made some spectacular shapes at the summer’s Pride Festival in Newcastle, while his brother, Snowbrador, rocked-up at Sunniside Live music festival in Sunderland!

Sunderland AFC explored the art of football, having come onboard as a Great North Snowdog Sponsor.

Together, they made a totally ‘pawsome’ impression on the public and ‘Snowfies’ are now the new selfies!


Spotlight on the Artists


160802 GNS Artist Jeff Rowland

Artist Jeff Rowland puts the finishing touches to his sculpture at the launch

A team of young, and mature print and textile students from Newcastle College created a unique design for their Snowdog sculpture as part of their studies. Their design reflected the people, buildings and industries that are associated with Newcastle.

Award-winning illustrator, writer, political cartoonist and new Waterstones Children’s Laureate, Chris Riddell – ‘The Doodler’ – put pen to Snowdog sculpture at Seven Stories, The National Centre for Children’s Books. One of his most famous creations was ‘Goth Girl’, and he has also collaborated with many celebrated children’s authors.

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Find out more about our Snowdog Art Trails

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