Wild in Art events deliver for sponsors. Although perhaps not a traditional marketing option, sponsorship of a Wild in Art event delivers impressive results, for example:

• Prêt a Manger reported a 16% increase in sales purely based on their sponsorship
• Jarrold’s department store reported a 20% increase in sales from their sponsored Nail Spa sculpture.

Wild in Art events contribute massively to the local economy. Independent research undertaken by the Liverpool Culture Company on “Go Superlambananas”, an event created by Wild in Art, showed that it had the following impact:

• 570,000 visitors were directly drawn to the city by the event
• 94% would recommend the event
• Estimated spend totalled £41,092,028 (a return of 1:410 on investment)

“From a brand building perspective, Go Elephants has been one of the most successful events Norwich and Peterborough Building Society has held in Norwich and we were delighted to take part. The event created a human stampede of families, both young and old, who enjoyed every moment of the elephant trail! This was further endorsed by the high number of entries to the competitions we ran in both of the Society's city centre branches.”

- Retail and Service Manager of the Norwich and Peterborough Building Society

"Just a quick email to say how happy everyone here at Chapelfield is to be part of Go Elephants! Thank you, the rest of your team, and everyone else involved in bringing this superb event to Norwich. We have seen lots of families and other groups, clutching their trail maps, walking through the centre to see our elephants. And all the anecdotal and overheard comments have been so positive. Personally I love the idea of art being such fun and so accessible to absolutely everyone. I've done part of the trail in the evening after work and it is a wonderful way to take a fresh look at our beautiful city.
Kind regards"

Marketing Manager
Chapelfield

"It was fantastic to be part of such a huge event, which turned out to be much more successful than we had originally envisaged. It is very important for Virgin Money to be visible to the business and residential communities. Our staff and their families were really proud that we were supporting the event and got completer engaged with it. This was a remarkable event and we would be pleased to consider sponsoring future projects organised by The Forum Trust"

'Although many factors influence our trade it is perhaps no coincidence that John Lewis Norwich experienced the best increase of all John Lewis shops across the country in the final week of 'Go Elephants' - it was very evident there were plenty of people in the city following the trail in the final week - it simply added to the vitality of Norwich'

Richard Marks
General Manager
John Lewis Norwich

Internal Communications and Community Manager,
Virgin Money

Further background information and additional research can be supplied.

If you would like further information about how we can work with you, please contact us.