12. AUCTION

🎬 Watch our film about creating an Auction. Enter password: W1ldArt5

At the heart of most Wild in Art events is the opportunity for charities to heighten their profiles and raise significant funds through the auction of artworks.

After communities and tourists have enjoyed taking part in and marvelling at your event, the auction is an integral and important finale.

It’s an exciting major event in its own right and provides a further platform for generating significant additional press and media coverage for all partners, while the funds raised provide a legacy for the event’s charity beneficiary.

Objectives

Agree your objectives for the auction at the outset, involving all relevant partners in the process. Set targets and expected outcomes and communicate them to your auction team as appropriate.

Primarily, the event is about raising funds for your cause through the auction of sculptures. However, the auction is also an opportunity to harness and nurture supporters, helping to create long-term partners as a legacy from the event.

 

✏️Tips for planning your Auction

  • Consider how you would like the auction to ‘flow’, all the elements you want to include in the event and how you will ensure that the event runs smoothly and is a success. The auction is a ‘show’ and needs to be slick and dynamic with plenty of audience interaction.
  • Develop a detailed Auction Production Schedule to cover event set-up, the event itself (from guests arriving to the end of the auction), de-rig and also post-event follow-up, such as (getting the sculptures out of the venue and to their new owners etc. (see the Post Auction section). The Auction Production Schedule should include timings and assign duties to all the personnel who will be involved.
  • Brief key personnel regarding their roles and responsibilities for the event and run through the Production Schedule in detail (communicate this to the venue team too, as appropriate).
  • Arrange an event ‘walk through’ with key personnel – this will ‘cement’ the event in their minds and what is expected of them and will give them the chance to ask questions and potentially make suggestions to improve the running of the event. It’s also great for uncovering any potential ‘gaps’ in the planning.
  • Book an experienced, professional auctioneer as soon as your auction date is confirmed – ideally for no fee, as their contribution to the charitable cause.
  • If potential sculpture buyers cannot make the auction, make it as easy as possible for them to bid by telephone, by proxy or via the online auction service.

 

⬇️Useful downloads

  1. Example – Auction Terms & Conditions, Bee in the City
  2. Example – Bidder Registration Form, Bee in the City
  3. Example – Auction Invite, Bee in the City
  4. Example – Auction Catalogue, Bee in the City
  5. Example – Auction Catalogue, GoGoHares
  6. Example – Auction Book to help brief auctioneer, Bee in the City
  7. Example – Postcard for successful bidders at auction, Snailspace
  8. Example – Certificate of Authenticity, Bee in the City
  9. Example – Certificate of Authenticity, Snailspace
  10. Example – Sculpture maintenance for new owners, Bee in the City
  11. Case study – The Archie Foundation and linking the art trails to its Major Donor Programme
  12. Case study – Overview of Snailspace Auction

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