Organisations join forces to sponsor giraffe

Historic institution has joined forces with property organisations to sponsor a giraffe sculpture for a public art trail.

Worcester’s Hopmarket has teamed up with Fisher German and Fortis Living to fund the sculpture – which will stand alongside 29 others for Worcester Stands Tall this summer.

The 10-week trail, brought to Worcester by St Richard’s Hospice, will run from July 9 to September 16 and will see the 8ft-tall, decorated sculptures stand through the city’s streets and public spaces.

Once the trail ends, each large sculpture will be auctioned to raise money for the hospice’s Build 2020 Appeal.

Bill Simpson MBE, Chairman of the Hopmarket Trustees, said:

“We are really pleased to be associated with Worcester Stands Tall. This is a great opportunity for the Hopmarket to be involved in such a large scale public event whilst also supporting St Richard’s Hospice.”

The Hopmarket is where merchants came to trade hops nearly 300 years ago. Today, it is home to a mix of businesses and is managed by the Hopmarket Charity, which disburses grants to good causes in Worcester.

Last year, the charity appointed estate agency Fisher German to manage retail lettings and the refurbishment works taking place during 2018.

Jason Clines, Partner at Fisher German and Managing Agent of the Hopmarket, said:

“This is a fantastic initiative for a hugely worthwhile charity and Fisher German is very happy to be a sponsor for The Hopmarket’s giraffe.”

The Hopmarket complex includes residential flats, the majority of which are managed by housing association Fortis Living, a provider of affordable housing based in Worcester.

Clare Jackson, Executive Director of Homes, Care and Communities at Fortis, said:

“We are delighted to be sponsoring the Worcester Stands Tall initiative: we want to support the local community and champion good causes such as St Richard’s Hospice.”

Alongside the 30 large sculptures will be 23 giraffe calves, decorated by school students and displayed in Crowngate Shopping Centre.

Sara Matthews, Project Manager for Worcester Stands Tall, said:

“We’re absolutely delighted to have these organisations on board and sponsoring a giraffe sculpture. It’s great to have a diversity of organisations involved, as it reflects the ethos behind our project – standing tall for Worcester.”

The hospice’s Build 2020 Appeal aims to raise the final £1.4m needed to build a bigger hospice, enabling more patients and families to be cared for in Worcestershire.

The total cost for expanding and redeveloping the existing building in Wildwood Drive, Worcester, is £5.3m. For more information about Build 2020 visit

Worcester Stands Tall is a Wild in Art project. For more information call 01905 763963 and ask for Sara Matthews, email or visit

Worcester Stands Tall is supported by presenting partners Worcestershire Ambassadors and Crowngate Shopping Centre, education partner West Midland Safari Park and media partners Free Radio and Worcester News.