BBC Children in Need

Walking with The Snowman is a collaboration with Penguin Ventures to produce a festive art trail of Snowmen sculptures in aid of BBC Children in Need.

The sculptures will go under the hammer in an online charity auction in early December 2018 to raise money for BBC Children in Need. Bidders will be able to buy a Snowman sculpture as a gift before Christmas and visit it at MediaCityUK before the trail closes in January. At the end of the event sculptures will make their way to their forever homes with successful bidders.


“We’re thrilled to have been chosen as the charity partner for the Walking with The Snowman public art trail in the 40th anniversary of Raymond Briggs’ beloved children’s book. We’re enormously grateful to Penguin Ventures and Wild in Art for their support; funds raised through the online auction will go on to make a real difference to disadvantaged children and young people right across the UK.”

Claire Hoyle, Commercial Director of BBC Children in Need


BBC Children in Need’s vision is that every child in the UK has a safe, happy and secure childhood and the chance to reach their potential. The charity will realise this vision by supporting, promoting and publicising work that addresses the challenges that children and young people face and work that builds their skills and resilience.

BBC Children in Need is currently supporting over 2,700 projects in communities across the UK that are helping children and young people facing a range of disadvantages such as living in poverty, being disabled or ill, or experiencing distress, neglect or trauma.

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