Heart of Kent Hospice

Working with Wild in Art and independent children’s publisher Andersen Press, Heart of Kent Hospice charity brings Elmer’s Big Heart of Kent Parade to Maidstone. It aims to bring together all areas of the community to put Maidstone on the map, showcase the wealth of talent in the area and contribute to the economic, cultural and social life of the town, whilst at the same time raising valuable funds and the profile of the Hospice.


“We’re really excited to bring this high quality, temporary tourist attraction to the community we serve and, who in turn, generously support us.”

Sarah Pugh, Chief Executive of Heart of Kent Hospice 


Heart of Kent Hospice, established in 1991, provides compassionate end-of-life care for people facing the challenge of living with a terminal illness in Maidstone, Aylesford, Tonbridge, Malling and the surrounding areas. Its vision is for everyone living with a terminal illness in the community to achieve the best quality of life.  They are committed to achieving this by enabling them to live in comfort, with independence and dignity to the end of their lives, and to support those closest to them.

Last year the Hospice cared for 1,473 patients and their families in their own homes or at the Hospice. Their services cost £4million a year to run and they depend heavily on loyal supporters, whose generous donations and fundraising activity account for £4 out of every £5 spent on their services.

Heart of Kent Hospice logo