We’ve linked up Penguin Ventures, part of publisher Penguin Random House, to bring Snowdog sculptures to the UK’s streets.
The collaboration also sees us create Walking with The Snowman, the first-ever sculpture trail based on Raymond Briggs’ timeless festive tale, The Snowman.
Snowdog Art Trails feature 1.5m tall sculptures inspired by the animated film The Snowman and The Snowdog, the hugely popular sequel to Raymond Brigg’s classic story The Snowman™.
Originally published in 1978, The Snowman™ has become one of the world’s most popular children’s books. The sequel, The Snowman and The Snowdog premiered on Channel 4 on Christmas Eve 2012 and was seen by over 10 million people over the festive period. The Snowman brand enjoys an international audience with global broadcast of the sequel and an array of consumer products now available.
Stories have always been at the heart of Penguin Random House. Penguin Ventures was created to bring together the Licensing, Consumer Products, TV Production, Retail, Exhibitions and Live events strategies and to find new ways to tell the world’s favourite stories. Penguin Ventures manages a portfolio of licensed literary brands and characters together with an archive of original art. For many years, those characters lived mainly in books, but now they are providing the magic and wonder for all kinds of different consumer products, media and experiences, going beyond the book to tell the complete story.