Snowdogs Tails in Wales, Cardiff 2017

We teamed up with Tŷ Hafan to bring the beloved Snowdog, from the animated film The Snowman, to Cardiff for 10 weeks in autumn 2017. The trail bought people to the streets of Cardiff to view the amazing deigns of the talented artists involved.

The trail featured 43 Snowdogs which were auctioned off at the end of the 10 weeks. The auction raised £121,300 for Tŷ Hafan, which helps them to provide vital support for families with life-limited children.


Location: Cardiff
Trail: 16th September 2017 – 26th November 2017
Partner: Penguin Random House
Charity: Tŷ Hafan
Event website: