Breaking the mould of traditional fundraising and having mass-market appeal, our events offer charities a new public-facing fundraising initiative to work across all of their income streams.
The sculptures offer a creative tool to reach thousands of potential new supporters and engage with a broad range of people, from corporates, and major donors, to communities, youth groups, and schools.
Once transformed into unique works of art and displayed in the streets, parks, and public spaces to form a trail, the sculptures give people a way to engage with the event and the charity at a time and place to suit them.
After driving brand awareness, talkability, shareability and ultimately donations, the event typically culminates with an auction of the sculptures where 75% of the proceeds go to the charity beneficiary.
“Pride of Kenya has shown the way to bring all sectors of society together for wildlife.”
Virginia McKenna OBE, actress, author, wildlife campaigner and founder of the Born Free Foundation.
“Certainly in terms of profile, we have never had as much exposure as the GoGoGorillas! sculpture trail has given us. It has given us the opportunity to develop sustainable relationships with a vast number of companies and organisations, the local creative community and other project partners who have been pleased to offer support.”
Michael Rooney, Fundraising Manager for Break charity, event partner for GoGoGorillas!, GoGoDragons! and GoGoHares!